For one this linear process of 1. get clear about your business case, evaluate opportunities, 2. identify barriers 3. tailor a solution, ie. “get a grip on the levers and pull” is only sounding easy – in real life these mucky Enterprise 2.0 implementations are rarely linear, clearly set out and easily manageable, ie. easy to plan for, to control and to measure.
Mostly I’ve seen iterative and “perpetual beta” initiatives – and that’s not a bad thing to have at all. Ideally it allows for rapid learning from pilots and prototypes, and the gradual emergence of patterns of collaboration that make sense to the organization (be it a team, a department, whatever). In my mind this freeform, emergent and adaptive approach is also instrumental in “instilling both the capabilities and the willingness” in people – after all Enterprise 2.0 is not a classic IT-project that can be rolled out – and it’s complementing the freeform and emergent nature of many of the tools, systems and environments we employ to meet business objectives. A linear model of implementation might be good for selling and appear rational at first sight, but it’s not realistic and – I really hate to say that – merely academic.
Anyway, most of his other thoughts and ideas are vastly agreeable (“bad collaboration is worse than none”; his advice on evading collaboration traps like over-collaboration, the underestimating of costs, hostile cultures, solving the wrong problems et al.; the meme of disclipined collaboration as a whole; his focus on nimble interpersonal networks and the advantages of T-Shaped people) and are of value and interest to Enterprise 2.0 people of all kinds. So, yes, seems I have to get me the whole book after all, for now check out the (a bit sales pushy) video with Morten from BNet below:
It’s the dream of any organization to have all of its departments working together harmoniously for the greater good of all. But is collaboration within a company always a good thing? Author Morten Hansen thinks not and provides a guide on how to avoid common collaboration traps and how to create an environment in which collaboration can thrive.