Andrew McAfee makes a case for prediction markets, citing James Surowiecki:
“[…] the most mystifying thing about [prediction] markets is how little interest corporate America has shown in them. Corporate strategy is all about collecting information from many different sources, evaluating the probabilities of potential outcomes, and making decisions in the face of an uncertain future. These are tasks for which [prediction] markets are tailor-made. Yet companies have remained, for the most part, indifferent to this source of potentially excellent information, and have been surprisingly unwilling to improve their decision making by tapping into the collective wisdom of their employees.”
Like most new technology companies we had a vision of how RSS could be used behind the firewall and we wanted feedback to see if we were on target. In the early days we started these conversations by focusing on the technology. These conversations didn’t get very far. The inside joke was that we were starting the conversations by asking, “How many pounds of RSS would you like to buy today?” You live and learn. Now we start the conversation talking about communication and collaboration challenges. The conversations last longer and are far more meaningful.
Naming is important, so I like this “Communication & Collaboration Delivery” instead of Enterprise RSS.
And there’s an interesting chart on Enterprise 2.0 adoption here at Read-Write Web (“Enterprise 2.0 To Become a $4.6 Billion Industry By 2013“), citing a report by Forrester Research:
Yes, it’s sad to see that small and medium-sized businesses don’t see the opportunities. Way to go for social software consultants – more explaining, teaching and coaching – customized to this “long tail” of businesses – is needed. Still, the problem of “getting past the IT gatekeepers” is mostly a problem of big enterprises, which have other upsides still:
Enterprises are keen in adopting web 2.0 principles in both external and internal aspects. Knowledge Management is being replaced with web 2.0 collaboration and social networking applications. The executives understand the need, but knowledge of web 2.0 and how to implement is still missing. They are opting for less risky web 2.0 pilot applications instead of realigning their business strategy with web 2.0. But I am sure success of pilot applications will lead to bigger initiatives. It is just a matter of time and confidence.
Well, there’s nothing wrong with doing pilots first, funding a small team and bringing in external consultants like me to get up to speed quickly. Don’t spend hours pondering the details and splitting hairs – actually use this stuff and find out.
And finally, when shall the next Wiki Wednesday Stuttgart be? My favourite date is July 9th, between the European Football Championships and summer holidays in Baden-Württemberg.