Please take note of my post at bmid on Clay Shirky‘s new book (“Here Comes Everybody: The Power of Organising without Organisations“) as it also explains nicely why it makes sense to think about social software uses in the enterprise: When technology becomes “boring”, i.e. taken for granted, it has the chance to move into the mainstream of people caring more for business problems and efficient solutions than for tech in itself. Now’s the time for pragmatic minded enterprise 2.0 consultants, rosy times ahead, obviously.