BarCamp Berlin: Social Networks and Enterprise 2.0

At the BarCamp Berlin me and Frank Hamm had an extremely interesting (and well received) double session on Enterprise 2.0. As we asked the participants what bothers them most, the discussion circled a lot around issues of adoption, change management et al.

Yet I managed to discuss some of the slides I prepared, focussing on the significance of social networks for knowledge workers. This is no easy play for Enterprise 2.0 implementation – and I ask myself how far social networking can make inroads into the enterprise. Not only is it seen with suspicious eyes by security-anxious corporate IT teams, it’s also an approach that HR most probably won’t follow: While we know that supporting (informal) networks is key for knowledge workers, and that they want to access a wide diversity of networks, the HR people fear that interesting employees may get snatched away by competitors if made accessible via social networks. While this is a somewhat distorted view of reality (hey, let’s block access to Facebook, but nah, we can’t take away the phone …) it surely puts obstacles in the way of corporate adoption.

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