Accenture gets into Intranet 2.0, another take

Some days ago I noted (much too short) Accenture’s efforts to introduce web 2.0 concepts into their corporate intranet, following a report from IT Business.

Now I’ve read Mike Gottas take on the news, where he basically welcomes the new addition to the “social software business case collection”, while pointing out that:

professional services has always been a pathfinder industry segment when it comes to early adoption of certain technology.


Connecting with other people in organizations that essentially “sell know how” is a perfect environment for introducing tools that help with information sharing, communication, collaboration and community-building (e.g., KM).

Yet he warns to see this case as a false positive, something I partially agree with, if only because it’s straight and normal business of IT consultancies to explore “the edges” and to prepare answers before clients ask.

But while exploring the edges of changing technologies is for sure no business any CIO engages in, they might ask Accenture (or other consultants, hint) for advice regarding this “enterprise 2.0”-thing they’ve heard about. So, I wonder whether this will turn out to be just another “case study” or the start of something bigger (like all the other consultancies marketing their very own efforts and experiences …).

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