Upcoming: Social Business Jam …

it’s the thing to (virtually) attend the next three days – and it starts tonight. Guess who’s on the list of guests

It will be interesting to see which one’s of the following topics will gather most interest and action:

  • Building the Social Business of the Future
  • Building Participatory Organizations Through Social Adoption
  • Using Social to Understand and Engage with Customers
  • What does Social mean for IT?
  • Identifying Risks and Establishing Governance

Indeed these are the pre-planned forums where people are invited to join, discuss and contribute – I will participate mainly in the strategy tracks as I call them (“Building the Social Business of the Future” and “Building Participatory Organizations Through Social Adoption”) hoping to discuss ideas, arenas of possible uses etc.

After all it’s not about Enterprise 2.0, Web 2.0 and the Social Web by themselves but about corporate uses of it all, where the usage can regularly span corporate boundaries (even when many things are happening behind some sort of firewall it must not stop there).

So timely this Social Jam is well, huh? Well, it’s probably quite an example of using social software for innovation and idea management across traditional boundaries (who is allowed to participate, who can manage to be there, etc.), that allows wide participation (that said – it starts at 10 AM EST, which is about 4 pm my time, hence thankfully not as early as for people on the West Coast …).

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