Collaborating around data …

… there’s where the value (of Enterprise 2.0) is. See the video by Dennis Howlett of the briefing:

“[…] how Chatter can serve as a platform for collaboration, initially around the sales and service processes upon which Salesforce.com concentrates. As the conversation moved on, he also talked about how simply taking Twitter style feeds of itself is not enough and that that company needs to work on filtering and semantic analysis so that people are receiving the right data. This addresses the key issue of relevance around the infusion of social computing technologies into the more formalized structures of CRM (for example.)”

And on perpetual-beta mode (obvious for a SaaS-company, huh?) – he writes

“Salesforce.com is clearly in ‘thinking’ mode on this topic and will watch how customers use Chatter before making significant development investments.”

Posted via web from frogpond’s posterous

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