This is “a maturity model [by Gijsbert van der Sleen that]
* Determines where organizations are
* Identifies which steps need to be taken to improve and/or grow to a next stage
* Offers organizations the benefit of benchmarking against cross-industry best practices, identifying quick wins and improvement areas
* Supports organizations on their journey”
Hmm, while I basically agree on the dimensions of social media maturity and the overall goals of models like these (check out the community maturity model of Rachel Happe for another take on the phases one has in socializing organizations), I am finding it hard to distill actions, recommended methods and implementation steps from these models.
This isn’t because they are overly simplistic (or only tageting static analysis) – I guess it’s more because they’re mixing a variety of criteria that don’t have the same importance? Like eg. technology in this model, which is less important than the other three in my book. Yet, all criteria are handled equivocally.
Moreover I am sensing that the criteria are of varying importance during the stages companies go through …
What do you think?