This Enterprise 2.0 thing could be big in 2008, will it be big for consultants too?
Picture via Thomas Purves, who also asks whether this will be really big or just another quickly-forgotten fad (complete with overheated aspirations, IT-centerfolds of the month etc.). And indeed some cooling might help. So when Jevon asks: “Enterprise 2.0: Where the f$#@ is my market?“, this is not a totally rhetorical question, but can help in clarifying social software business cases, line of thoughts and and consulting approaches.
So what have we got – there are examples of companies profiting from enterprise social software like wikis. And yes, the numbers are still small, even when adoption rates are raising. But I wonder if a market and a need is there, but it’s rather a a different market? It does not care for standard and “out of the box”-solutions (yes, I know, all them can be tweaked, customized and all) – but deep thought about customer requirements, needs and wishes, i.e. customer specific consulting. And that doesn’t scale well, in fact I doubt if it can be standardized and replicated after all.
Even if there are a lot of big consulting companies jumping on the bandwagon, independent, specialist and freelance consultants might still be a good choice, let 2008 begin.