Dion Hinchcliffe analyzes the state of Enterprise 2.0, collects some of his learnings and introduces a new visualization:
- Enterprise 2.0 is going to happen in your organization with you or without you.
- Effective Enterprise 2.0 seems to involve more than just blogs and wikis.
- Enterprise 2.0 is more a state of mind than a product you can purchase.
- Most businesses still need to educate their workers on the techniques and best practices of Enterprise 2.0 and social media.
- The benefits of Enterprise 2.0 can be dramatic, but only builds steadily over time.
- Enterprise 2.0 doesn’t seem to put older IT systems out of business.
- Your organization will begin to change in new ways because of Enterprise 2.0. Be ready.
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Nothing extraordinary in here, yet these are nice heuristics to play and design implementation efforts by. While these heuristics don’t make our lifes easier – changing “state of minds” is harder than experimenting with nifty tools – they can surely help in planning our adoption strategy and organizational change management efforts:
[…] to get the full benefits of the Web 2.0 era, we must begin adapting our organizations and their information and IT resources (with suitable enterprise context) to this network-oriented model […]