How to teach digital immigrants in non-profit organizations …

In Jon Udell’s Interview series with innovators, this time it’s Beth Kanter (more at ITC). In the podcast she

[…] describes the strategies she uses to teach digital immigrants in non-profit organizations how to use Web 2.0 strategies to communicate and collaborate more effectively. Tools and techniques are abundant, but there’s truly an embarrassment of riches. The challenge is to connect people with solutions that make sense to them. How? Look for teachable moments, rely on enlightened self-interest, and take small steps.

I like her perspective on change management and adoption, these are good ideas also for “standard” implementation settings in companies. Here’s the mp3.

2 Responses to “How to teach digital immigrants in non-profit organizations …”

  1. Beth Kanter says:


    Thanks for the nice words.

    I’ve been writing a lot about nonprofits and social media adoption. It’s here:

    Would love your ideas.

  2. Martin Koser says:

    Hi Beth,

    thanks for dropping by. I am following your blog closely – well, I am always on the lookout for ideas on facilitation, coaching and adoption …

    Now, I am not specifically into NPO adoption issues, but I think that much can be learned from this special setting, e.g. in terms of motivation and getting people to use new collaboration tools like wikis – given that uptaking isn’t about force but about understanding, good explanations and rationales, usability etc. (oh yes, and leadership for sure).

    Take care, Martin

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