Supporting Business Development with a Wiki

Via Stewart Mader comes notice of an article in FastCompany on how Disney uses wikis in internal business model innovation projects (well, not all WDI employees seem so content as the folks of the digital-media department, but that’s another story …).

This is an excellent description of how a wiki can be the information, collaboration, and social hub of a group. Creating a directory of staff profiles helps people hone their wiki editing skills, tell others about themselves, and become more deeply connected to the rest of the community on the wiki. The flexibility of the wiki shows in the creation of that “Cool Stuff We’ve Done This Year” section, because people can start by informally listing things they’ve done, then go back and add descriptions, links, images, video, etc. and pretty soon they’ve built a better, more accurate, and naturally built report on what they’ve accomplished.

I like the use case and rationale of the people at Disney, this is obviously a good little case study. I wouldn’t place too much focus on the “maverick spirit aspects” anyway. Adaptivity and room for “emergent uses” are attractive enough – especially for the support of (business model) innovators.

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