Enterprise 2.0 and Web 2.0 visualizations

Over the last months I noticed a couple of cute visualization takes on the Web 2.0 and Enterprise 2.0 space. Now, as I’m putting together the materials for a presentation I am holding next week I thought I’d share some of them …

Here we go, first up there’s this Web 2.0 in a Chart by the Sunlight Foundation, connecting a lot of trends related with web 2.0 (real big pdf, hence there’s no useful thumbnail).

Then, there’s FirstPartner’s take on the Enterprise 2.0 market. I appreciate how it tries to integrate and employ value-chain thinking, but I am skeptical if it’s really useful. Anyway, it’s a cute effort, found via SocialComputing Magazine:

Welcome to the FirstPartner Enterprise 2.0 Market Map. Enterprise 2.0 is a term which many struggle to define and understand. We have therefore developed this market map to articulate the different attributes of this emerging sector.


[This shows] the flow from the end-customer through the complete value-chain – covering blogs, wikis, collaboration tools, social networking and bookmarking through to RSS readers and Open APIs/Mashups.

FirstPartner Enterprise 2.0 Market Map

An Enterprise 2.0-sided take on visualization comes by Stephen Danelutti, who proposed an Enterprise 2.0 meme map (building upon the well known O’Reilly web 2.0 meme map).


This I must say is my last favourite, as it mingles and mixes terms and concepts and lacks clear structure (but that is true for the O’Reilly meme map and others as well).

And finally, my favourite, is by Ross Dawson of the Future Exploration Network who proposed a Web 2.0 framework, that nicely captures what Web 2.0 is all about and collects the variety of players in the Web 2.0 ecosystem:

web 2.0 framework

This framework provides a concise view of the nature of Web 2.0. While one can debate whether all important issues are collected, this visual approach lends itself to kicking off discussions (where one can elaborate further on). It provides a nice starting and reference point, and this is essential: When advising on the ideas and concepts of Enterprise 2.0 in the corporate world, I’m experiencing that it’s best to explain both instruments (methods and tools, i.e. the “how”) and goals and visions (paradigms and principles, the “why”) intertwined …

6 Responses to “Enterprise 2.0 and Web 2.0 visualizations”

  1. Joachim Niemeier says:

    I like this collection. Maybe the “Future of Media Strategic Framework” fits in this lineup.

  2. Martin Koser says:

    Thanks for referring me to this framework, this looks definitely interesting. As you know I’m all into analyzing and evaluating the media industry and the (disruptive) changes the internet is bringing there. I will surely take this up in one of my next posts (but rather on my other blog on business model innovation and design).

    Moreover this visualization comes in really handy for an upcoming assignment I am preparing for. I thought of using some media industry case studies there, as to facilitate discussions and to explain various “leverage points” of business model innovation. Hence, this might serve as (forward-oriented) reference point, as it intertwines some innovative (web 2.0) concepts …

  3. […] discussion, more than e.g. the other enterprise 2.0 visualizations I’ve pointed out here, summing up then: This framework provides a concise view of the nature of Web 2.0. While one can […]

  4. I know this is a particularly old thread, but I thought I’d better add that FirstPartner have just released a completely new version of the Web 2.0 communities Market Map for 2009. The evaluation PDF is downloadable for free from http://www.firstpartner.net/index.php?page=downloads.php

    • Martin Koser says:

      Alfie, you’re welcome … even when it’s an old post it’s still got some value as reference and linking page. And thanks for pointing out the new version, I will get me an evaluation version of the Web 2.0 communities map.

  5. […] am following the work of Ross Dawson since long – and it’s time or another shout out for clever visualization and sound reasoning (no 10 easy […]

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