Company leaders are being urged to embrace blogs and other “Web 2.0” technologies to improve their businesses, but some executives say it’s easier said than done.
“This is the next major shift in technology. It will last 15 years — but it’s the next five years that will decide which enterprises will thrive and take advantage of the new tools”
The concerns CEOs voice are for real, yet they should not stop thinking, experimenting and probing this space, even when there’s strict compliance and governance regulations and a need for tight security:
“If you think first about regulations, you’ll never do anything,”