Mike Stopforth collects some neat advice for social software implementation projects, but basically it is aimed at fellow social software consultants. His arguments are well put forth, nothing to argue here. I understand his critique of overly-IT-focussed consultant selling well – fortunately my boutique consultancy frogpond is in no way a IT consultancy, thus I feel no guilt.
1. Social Software is not for Everyone
Despite what us Web 2.0 enthusiasts may want to believe, not every society, community and individual can find value in 2.0-ness. Some companies do fine without it and forcing a social media inplementation on a community can only get ugly. Be as objective as you can when you draw up a strategic plan or functional specification for a project. If you’re not convinced that social software can add value, walk away from it.
2. Social Software is About People
And therefore is about culture. Certain corporate cultures find it easy to integrate social software, others kick up against it. This often has to do with change management, but sometimes i’ts impossible to force (or even encourage) change. Competitive internal environments where intellectual property is regarded a personal competitive differentiator can often be difficult to penetrate in this regard. It also depends heavily on the size of the community, […]