… in many discussions around the tools and methods of Enterprise 2.0, Social Software in the Enterprise or whatever you name it.
Especially intranet discussions are too often charaterized by a portal focus – or may I say obsession. When technology is our starting point, it’s no wonder that we care more for corporate memory, information management and systems, than actual users.
The people factor deserves more consideration, unless Enterprise 2.0 (or … you get the point) will fail again, much like technology focused KM efforts of old have.
Shifting mindsets from technology to people is hard, yet it’s essential, because it’s the creativity and motivation of people that drive innovation and knowledge usage – and they deserve to be supported.
Enterprise social software supports and builds upon connectivity and adaptivity (and lays out the groundwork for emergence), and thus leverages the complex systems nature of organizations to their advantage.