Applying Web 2.0 in the enterprise

Dion Hinchcliffe recounts a presentation by Bob Morgan, Vice President of the Chief Technology Office, American Express Technology on the Web 2.0 efforts at Amex, pointing out that.

major corporations are starting to seriously explore the use of Web 2.0 techniques in various aspects of their business

Amex is driving three initiatives combining Web 2.0 and SOA:
1) Improving the Customer Experience
2) Community and Collaboration
3) Simplicity and approachability

Note also that

figuring out how to leverage the positive aspects of the emerging best practices on the Web today, without eliminating the very benefit they provide, is one of the biggest challenges in providing a Web 2.0 “context” in the enterprise

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