Choose the right (social web) tools

Andrea is giving us still more videos he recorded at Somesso this week – see his site for all of them. I decided to embed at least one of those, it’s Lee Bryant from Headshift, now part of Dachis Group and also one of the speakers at the upcoming E20SUMMIT, half and hour about “which tools banks, insurances and other companies in the financial industry [should] investigate and which are the costs and degrees of difficulty in adoption”:

Yes, this adoption meme is keeping me up at night – and there’s some posts brewing right now.