Looking back at the E20SUMMIT, part 3: Books and reports

Yes, right – one of my small observations at the E20SUMMIT deals with “printed paper” – and it’s importance for the advancement of Enterprise 2.0.

Gil Yehuda said at the SUMMIT that we need to choose the right words and a common vocabulary when communicating (with the C-level I think especially). It’s probably a matter of media channel too …

51j8gUn2YoL._SL500_AA240_One of the books that was discussed quite a lot was Andrew McAfee’s book “Enterprise 2.0: New Collaborative Tools for your Organization’s Toughest Challenges” (Disclosure: I am going to write a detailed review soon, after all I was given the book by Andrew’s agent at HBS Publishing knowing that I’m a blogger and would probably write about it – no further arrangements have been made and I am writing my honest opinions anyway). Apparently he signed and sold hundreds of them at last weeks Enterprise 2.0 conference, the stacks look impressive for sure (see the photo by Dion Hinchcliffe who managed to be among the first in line …)

41tyESTxbUL._SL160_AA115_Next up with various recommendations from various people was Morton Hansen’s book “Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results” – funny how everybody thinks this might be interesting for me 😉

I should probably check it out as well, but I may have to wait until my trip to the U.S. for Lotussphere to lay my hands upon one.

978-3-446-41800-4_299812157-86Frank Schoenefeld’s book “Praxisleitfaden Enterprise 2.0. Wettbewerbsfähig durch neue Formen der Zusammenarbeit, Kundenbindung und Innovation. Basiswissen zum erfolgreichen Einsatz von Web 2.0-Technologien” is one german language entry into this field, at the SUMMIT he said that there may be an english translation coming up … (Disclosure again: I was given the book by Frank Schoenefeld, all other rules and remarks stay the same as above …)

Last one in the list of “newly published” paperworks is the 20Adoption Council‘s first report on how to “roll out e20 in a large enterprise”. Sounds interesting too, and I should ask Susan or Gil about it sometime soon …

The 2.0 Adoption Council is conducting ground-breaking research on its members. As each member is screened for eligible membership in the Council, our data set is among the best in the business for early adoption of 2.0 technologies and practices.

[…] Who should buy this report?

  • CEOs, CIOs, and CFOs now engaged in or planning an 2.0 strategy and execution
  • Companies competing or partnering with 2.0 platform and solution vendors
  • IT managers charged with providing 2.0 capabilities to their enterprise workforce
  • Vendors developing community management strategies for their customers
  • KM, HR, R&D managers interested in how to leverage 2.0 for the enterprise
  • Venture capitalists, analysts, investment bankers, and advisors in the 2.0 consulting arena [this sounds pretty much like me, huh?].

PS. another meme I thought a bit present at the SUMMIT was “social business design”. One personal reason for this was the presentation by Jeff Dachis at the E2Conf in San Francisco I listened into the week before, another one Lee Bryant’s presentation on new forms of leadership in decentralized organizations (where he employed Dachis Group visualizations of social business design archetypes) and last reason’s Dion’s observation in both masterclass and closing note that it’s about competitive advantages (and those are the focus and goal of business model innovation and design) primarily when we deal with Enterprise 2.0.

That said I thought it cool to link to some more books on my reading list, as much from the design thinking as from the business model innovation sphere. Beginning with Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Thomas Lockwood which was recommended to me at the SUMMIT, then it’s A Fine Line: How Design Strategies Are Shaping the Future of Business by Hartmut Esslinger and Change by Design: How Design Thinking Transforms Organizations and inspires Innovation by Tim Brown of Ideo up on the slate.

41l9ZH-gCdL._SL500_AA240_And last but not least it’s The Design of Business: Why Design Thinking is the next competitive advantage by Roger Martin where it’s time to add another disclaimer: I am going to write a detailed review soon, after all I was given the book by Roger’s agent at HBS Publishing knowing that I’m a blogger and would probably write about it – no further arrangements have been made and I am writing my honest opinions anyway (be it at my other blog Business Model Innovation and Design or here).

Well, after I’ve finished my little series on E20SUMMIT learnings, part 4 coming soon.

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Wie lernen Manager?

Das ist die Ausgangsfrage des Vortrags von Jochen Robes in einem Vortrag bei der Learntec Karlsruhe – interessant weil er den Bogen vom E-(Blended-)Learning zu zwei Themenkomplexen zieht, die mir auch sehr am Herzen liegen. Zum einen natürlich Enterprise 2.0 (und es ist sicher kein Zufall dass er Frank Roebers, CEO 2.0 von Synaxon als Kronzeugen anführt), zum anderen (Geschäftsmodell- und) Managementinnovationen am Beispiel von Gary Hamel, der in “The Future of Management” einen radikalen Kurswechsel fordert:


Schön dass Jochen Robes auch fünf Designfehler von Management 1.0 in seine Präsentation aufnimmt. Das sind in der Tat “Webfehler”, die belasten (und es heißt nicht umsonst Business Model Innovation & Design):

3. Hierarchie dominiert die Kommunikation
4. Kreative Diskriminierung
5. Uninformierte Entscheidungen
6. Monopol auf Innovationen
7. Auseinanderlaufen von Macht und Kompetenz

PS. spätestens zur CeBIT kann ich den Volltext des Gesprächs, das ich mit Frank Roebers und Prof. Dr. Niemeier geführt habe veröffentlichen – sowohl hier als auch im Enterprise 2.0 Open Blog. Die Dokumentation unseres Gesprächs über den CEO 2.0 wird Teil des DNA digital Buchs, als “Appetitanreger” der Entwurf des Covers:


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Leading and Creating Collaboration in Decentralized Organizations

Partly note to myself, partly note to those readers who don’t abhor a good research paper now and then: This looks interesting, in HBS First Look (of May 29):

Leading and Creating Collaboration in Decentralized Organizations” by Heather M. Caruso and Todd Rogers with Professor Max Bazerman

From the introduction:

Many employees note that, in decentralized organizations, it is harder to deal with other divisions or departments of their organization than it is to negotiate with outside suppliers or customers. In ordinary cases, this intraorganizational coordination failure which can cost substantial sums of money. […]

Often, instances of coordination failure stem from the failure to appropriately structure the organization around the key interdependencies within the organization – whether that suggests organizing by function (e.g., sales, marketing, manufacturing, engineering, etc.), by product group, or by region. Yet, even when organizations are able to design divisions around the appropriate dimensions, there will always be a need to integrate information across the resulting units. We focus this paper on improving information coordination across these organizational units to maximize organizational effectiveness.

While social software is not explicitly mentioned, I think that it has potential for the described kinds of organizational problems and tasks: Effectively supporting an organizational design thinking that envisions emergent, boundary-crossing and adaptive collaboration.

Here’s the full pdf of the article.

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