Bookmarks for September 7th through September 17th

These are my links for September 7th through September 17th:

  • Studie: Unternehmen benötigen ein neues Führungsverständnis | + mzungu’s weblog + – Vor einigen Wochen bin ich auf die Studie “Jeder für sich und keiner fürs Ganze? Warum wir ein neues Führungsverständnis in Politik, Wirtschaft, Wissenschaft und Gesellschaft brauchen” gestoßen, durchgeführt durch das Wissenschaftszentrum Berlin für Sozialforschung (WZB), die Stiftung neue Verantwortung und die Beratungsfirma Egon Zehnder International. In der Studie (PDF Download) wurden insgesamt dreißig deutsche Führungskräfte aus den Bereichen Wirtschaft, Politik, Zivilgesellschaft und Wissenschaft über die veränderten Anforderungen der Führung befragt. Die Studie befasst sich aus mE mit den Auswirkungen der gesellschaftlichen Veränderung durch die Informationsgesellschaft auf die Führung. Die Komplexität nimmt nicht nur im IT-Bereich zu und Entscheidungszyklen werden gleichzeitig immer kürzer. Ich erlebe immer wieder, dass diese Veränderungen von Führungskräften ignoriert, unterschätzt oder kleingespielt werden und damit viel Potential von Mitarbeitern und Unternehmen verloren geht.
  • Produktivität in Unternehmen: Wie viel Zeit Produktivitätskiller stehlen und was die Zeitverschwendung kostet – //SEIBERT/MEDIA Weblog – Durch produktive Arbeit leisten Mitarbeiter ihren Beitrag zum wirtschaftlichen Erfolg ihres Unternehmens. Doch in jedem Unternehmen gibt es bei der täglichen Arbeit genügend Elemente, die im ständigen Wettstreit mit dieser Produktivität und um die Zeit und Aufmerksamkeit der Mitarbeiter stehen. Drei dieser Produktivitätskiller sind der exzessive E-Mail-Gebrauch, nicht zielgerichtete Meetings und ständige Unterbrechungen. Infografik: So viel Zeit verschwenden Mitarbeiter im Tagesgeschäft Das Marketing-Team des Software-Herstellers Atlassian hat sich anlässlich der Auslieferung der Wiki-Software Confluence in der Version 4.3 die Mühe gemacht, verschiedene Studien auszuwerten und eine wunderbare Infografik zum Thema Produktivität und Zeitverschwendung zu erstellen
  • Activity streams shouldn’t wag the dog | Chieftech’s Blog – Activity streams aren’t going to replace email, but the inbox will change because we have better social software tools to collaborate and manage information in. The protocols and systems that support email as we have known it will fade further into the background.
  • Branding in the Age of Social Business | Networking Exchange Blog – Social business is just getting started. With the rapid rise of social and collaborative technologies, businesses are just beginning to harness its power of influence. Whether you’re a small business or a large one, the size of your company doesn’t matter in the world of social media. Customer engagement is not driven by how many people you employ, but by how well those employees communicate your brand’s message.
  • Folien von Uffe Sorensen: Back to the Future – Neue Anwendungen sind möglich!!! |– Lotus Notes in den 90iger Jahren: Wie fand die Entwicklung statt? Was passierte nach dem Kauf von Lotus durch die IBM? Wie verliefen die Verkaufszahlen (Kurve ebte deutlich ab in den letzten Jahren)? Ganz witzig, ein paar alte Folien zu sehen, die vor vielen Jahren bei jeder IBM Präsentation auf die Leinwand geworfen wurden.Der zweite Teil zeigt den Übergang zu den “Social-Produkten”. Was wird in den kommenden Monaten zum Thema Social Editon 8.5.4 von der IBM erscheinen?
  • Adapting to the Era of Deep Engagement– Elements of the Modern Engagement PlatformBelow is my take (see second figure) on the modern engagement platform and what its components are. Note that as of today, such a platform is really a set of capabilities that we have to acquire and put together ourselves. You can’t buy a one-size-fits-all way of engaging with the world, yet. However, you can acquire the parts that you need and improve how you connect with, share, and co-create with the world.
  • The FASTForward Blog » Leading and Managing (Networked) People Must Evolve: Enterprise 2.0 Blog: News, Coverage, and Commentary– A hierarchy is one way of making accountability transparent, but it’s not the only one. Middle management was a great 20th century tool for making organizations scalable while retaining central command and control, but it comes at a high cost – all those middle managers need to feed their families.A hierarchy can still work today but it will be outcompeted by agile, independent operating units with lower overheads. The social technology you mention has removed the competitive advantage of the feudal organizational structure, which now looks like the answer to yesterday’s problem. Just ask al Qaeda.
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One word as a focal point for change – Collaboration

Taking up my last post on the role of social software and collaboration technology in organizational change management (“Cultural change and developing collaboration capabilities“) I want to add Charlie Bess’ view on EDS’ Next Big Thing Blog. Here Charlie holds that collaboration is the focal point for change in 2008:

[collaboration] can be applied at many levels to the changes that are underway.

At the cultural level, we’re all familiar with web 2.0 and the collaboration across organizations it supports. Wikinomics states the view of collaboration between organizations, increases diversity of perspective enabling innovation and reaching objectives more quickly.

At the software level, the concept of SOA is based upon the collaboration between services, enabling clear separation between the interface and the underlying data, freeing up organizations to focus at a higher (more business oriented) level.

[…] Companies need to be more agile, moving from viewing change as a periodic disruption of the status quo to accepting continuous change as the norm. Information technology (IT) has an important role to play, since it enables agility through collaboration. IT needs to collaborate with the rest of the enterprise in meeting the business objectives, probably until it fades into the business itself.

It’s timely also that Josh Bernoff, co-author of Groundswell: Winning in a World Transformed by Social Technologies (blog here) was recently invited to the Harvard Business Review IdeaCast. Topic of the talk is “Be a Social Technology Provocateur”. Get the mp3 here, listen to it.

Makes me wonder – is there a place for a “consultant provocateur” to get enterprise social software going? Provocation is such a bad and naughty word. Well, sometimes it’s a necessary part of the consulting task/project at hand, smartly disguised as innovation consulting. But this works best when combined with the credibility and professional ethics that clients always need. Being pushy is a dumb idea. Bringing an outside-in perspective is a good start, and if let’s add smart questions, communication, promotion, explanations of best practices. So we can make friends and win inner-organizational allies etc. – even when we’re shaking the boat?

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Marketing Enterprise 2.0

Thomas Otter offers some insight into SAPs experiences and implementation exercises with wikis (like at SDN). Yes, this is emergence in action, and yes it will probably fundamentally change how software is developed, supported and marketed.

But that he points out this post by Jeff Walker of Atlassian (“How to Ruin a Perfectly Fine Product with Marketing”) on the pros and cons of marketing is more important, because establishing these tools needs “marketing firepower” that Google and Microsoft can and will deliver:

[…] I do like both Microsoft and Google. Why? Because they are about to commoditize wikis for the masses and educate another 10 – 50 million people on wikis. In rather different ways. Wikis, which without doubt are one of the two killer apps to emerge from Web 2.0 Wonderland, along with blogs, will be spread and will benefit from the massive marketing budgets and reach of the Evil Empire and Do No Evil. (Jeff Walker)

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